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Volkswagen Uses 'The Force' to Make AdWeek's "Ten Best Commercials of 2011"

Say what you will about the sport of football, whether you love it or hate it, but no one can deny the fact that the Superbowl features some of the best advertising you'll see all year. For proof of this notion, we needn't look any further than this year's 'The Force' ad for the2012 Volkswagen Passat.

The commercial in question features a young kid dressed as Darth Vader from Star Wars. The young Vader wanders around his home trying to use the Force to move various objects, only to fail. As his father arrives from in the Passat, he runs past to attempt to put his powers to use on the vehicle. As he puts his hands up to instruct his will on the Passat, suddenly the vehicle's headlights flash and horn beeps. Stunned, young Vader does a double take, almost in disbelief that his powers worked. Inside the hows, the kid's father is holding the remote starter for his car, allowing his son/daughter to fully assume the role of Darth Vader.

The commercial is fun, cute, and all-around entertaining. In fact, it was so well-received that the ad continued to play on various television stations throughout the year. Perhaps the highest accolade of the commercial is that it is now featured on

The commercial was so well-loved that it began playing year round, something that not all Superbowl ads do. Furthermore, the premise of the ad AdWeek's "Ten Best Commercials of 2011." Just where on the list does 'The Force' land? How does the number one spot sound? That's right, with more than 45 million views on YouTube, 7-billion impressions worldwide, and more than $100-million in earned media, it's quite clear that this is the single most popular commercial in the world right now, and for good reason. It takes two things that everyone loves, and combines them in a way that we can't get enough of. We are, of course, talking about Star Wars and Volkswagen.

Want to drive home in your own Passat? You don't need to be a master of the Force in order to arrange a test drive at 340 West Old Country Road Hicksville, NY 11801. Rather, you can simply dial (888) 693-5057 or submit our easy-to-use contact form online. We can answer questions and arrange test drives on any new Volkswagen that may catch your eye, such as the Volkswagen CC, Beetle, and Tiguan. More interested something preowned? Then feel free to have a look at the used Volkswagen that we carry in our greater lineup of used cars.

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