Platinum Volkswagen

A few years ago, there were certain ways to advertise for automakers: online, television, and print. Now, Volkswagen has taken the next towards reaching a broader audience and has just lapped their competitors with the release of an all-new form of advertising that combines print and online media. They've written a new iPhone app that shows prospective customers how Volkswagen vehicle's advanced technologies work in real-world driving conditions.

To use the new app, prospective buyers need only hold their iPhone above a Volkswagen print ad that has a road integrated into the design. By using the phone to…

Have you ever noticed some similarities between Audi, Bentley, Bugatti, Lamborghini, and Volkswagen models? That is because Volkswagen Group Design Chief Walter de'Silva has designed stylish passenger cars for these automotive companies. He also happens to be credited for designing the 2008 Volkswagen Golf, and the '10 Toureg, among many others.

Over the years, from the start of his career with Fiat and then Audi to his position of Design Chief at Volkswagen, de'Silva has proven that he has an exceptionally sharp eye and the ability to create highly salable aesthetics. To honor his unparalled skills, the 24…